Partnering for Wholeness: Solving the Dilemma of Stagnating Market Share Growth in the Public Safety Industry

August 23, 2023

Mikael Erneberg

The public safety industry plays a critical role in safeguarding our communities, ensuring our well-being, and maintaining order in times of crisis. However, despite its noble mission, the innovation is stagnating, and most industry players are struggling to develop as companies and to grow their market share. In this blog post, we delve into the heart of this dilemma and present a compelling solution: embrace the concept of partnerships in a modern eco-system to provide the end-user the best and complete solution that is out there.

Understanding the Stagnation: Market Dynamics and Customer Needs

Jumping back to the year 2000 we lived in a world without smartphones, without social media, without cloud computing and without artificial intelligence. The technology landscape has undergone tremendous shifts in recent years.

Fast forward to today, where the public safety industry grapples with a striking paradox. Singular suppliers strive to provide all-encompassing solutions including everything from CAD, navigation, reporting, salaries, and communications.

If all apps on the iPhone were provided by Apple, would I really be that locally adjusted, perfectly tailored solution, for just you that it is today? Or would it rather be that Nokia where you in best case could change some simple settings?

The difference between what technology a first responder uses in their private life and at work has never been greater. Traditional approaches to product and service offerings, which once seemed effective, are now falling short in addressing the multifaceted needs of customers.

The Importance of Wholeness in Solutions

To break free from the cycle of stagnation, a paradigm shift is required. Suppliers to the Public safety organizations must prioritize offering complete solutions that cater to the entire spectrum of challenges they face. This concept of "wholeness" goes beyond individual products or services; it encompasses a holistic approach where each vendor can focus on their core strengths and where integration and interoperability take care of providing the end-user a tailored complete solution.

The Role of an Eco-system

Enter the eco-system. The Evam platform is not just another product; it's a dynamic ecosystem designed to foster collaboration, interoperability, and innovation. By providing a foundation upon which various stakeholders can build and customize solutions, Evam addresses the complex needs of modern public safety organizations.

Enabling Collaborative Innovation

At the heart of Evam's approach lies the power of collaboration and partnerships. In a traditionally siloed industry, an open platform encourages diverse stakeholders – including public safety agencies, technology partners, and even the communities they serve – to come together. Through this collaborative effort, innovative solutions emerge, paving the way for more effective ways to enhance safety, respond to emergencies, and prevent incidents.

Customer-Centric Approach: Case Study and Success Story

Let's take a look at a real-world exampleto illustrate the impact of Evam's open platform. The Swedish Ambulance industry has undergone substantial transformations in recent years, marked by a relentless surge in demands for a comprehensive and efficient IT solution. The list of requirements in procurements just kept on growing and growing. In the face of these challenges, Swedish med-tech company Ortivus rose to the occasion.

Rather than dispersing their focus across entirely novel verticals to meet customer demands, Ortivus made a strategic decision. They chose to anchor their solution within the grounds of the open Evam platform. While Ortivus continued to channel their expertise into their core competencies, they seamlessly integrated segments of the Evam ecosystem to achieve a holistic solution, achieving a newfound wholeness. This astute move propelled them towards capturing significant market shares in an industry that had exhibited stagnation over the past decade.

The aforementioned example, is just one among many, vividly illustrating how an ecosystem-centric, completeness-driven strategy can empower public safety suppliers to expand their market presence even within a static market landscape.

Future-Proofing Public Safety Solutions

In a rapidly evolving world, adaptability and future-proofing are essential. Evam's open platform positions public safety suppliers and organizations for sustained growth and innovation. The platform's scalability ensures that as challenges continue to evolve, solutions can be tailored and expanded to address emerging needs. And most importantly, in an eco-system you are never alone but can always utilize the expertise of everyone to provide the end-user with the best complete solution.

The Path Forward: Embracing the eco-system approach

The public safety industry is at a crossroads, and the path forward is clear. Embracing the concept of eco-systemsis not just a choice; it's a necessity. Evam's open IT platform offers a guiding light, demonstrating that by providing an eco-system, and working together through partnerships and integrations we can transcend the limitations of the past and create a future where public safety organizations have the tools to succeed with their noble mission.

Conclusion: A New Era of Growth

As we conclude this exploration of partnering for wholeness, the message is resounding: The future is not a monolith, the future is an eco-system. With innovation, collaboration, and a customer-centric mindset, we can overcome the challenges that have held the public safety industry back. Evam's open platform represents a beacon of hope, illuminating a new era.

To learn more about how Evam is leading the change in transforming the public safety landscape, we invite you to connect with us. Together, we can rewrite the narrative and create a safer, more secure world for all.



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